Google Ads Specialist

About the Role We are looking for an experienced Google Ads Specialist to manage and optimize paid advertising campaigns for multiple businesses and clients. This role is for someone who understands more than simply setting up campaigns. You should be able to analyze performance, identify opportunities, troubleshoot problems, and continuously improve campaigns to generate high-quality leads and strong returns on advertising spend. You should be comfortable taking ownership of Google Ads accounts and making data-driven decisions independently. Responsibilities Create, manage, and optimize Google Ads campaigns Conduct keyword and competitor research Build Search, Display, Performance Max, and other appropriate campaign types Structure campaigns, ad groups, keywords, and targeting effectively Write and test compelling ad copy Conduct ongoing search-term analysis Manage keyword match types and negative keywords Monitor and optimize bids, budgets, and targeting Improve conversion rates and overall campaign performance Set up and verify conversion tracking Work with Google Analytics and Google Tag Manager when needed Analyze cost per lead, conversion rates, ROAS, and other key metrics Perform A/B testing across ads, landing pages, and campaign strategies Identify underperforming campaigns and determine why they are underperforming Develop strategies to scale successful campaigns Monitor campaign spending and prevent wasted ad spend Prepare clear performance reports Communicate results, problems, and recommendations clearly Manage multiple advertising accounts and campaigns simultaneously Stay current with changes to Google Ads and paid advertising best practices Requirements Strong professional experience managing Google Ads Demonstrated experience building campaigns from scratch Strong understanding of Google Search Ads Strong keyword research and search-intent analysis skills Experience with conversion tracking and attribution Strong understanding of bidding strategies, budgets, match types, negative keywords, and audience targeting Experience analyzing and optimizing campaigns based on performance data Understanding of landing pages and conversion-rate optimization Comfortable working with Google Analytics and Google Tag Manager Strong analytical and problem-solving skills Ability to explain why a campaign is or is not performing Ability to independently develop and implement optimization strategies Strong attention to detail Strong written and spoken English Able to manage multiple campaigns and priorities Able to work independently with minimal supervision Must be available to work 4:00 AM – 12:00 PM Eastern Time (ET), Monday–Friday